To showcase how the R8 physically pushes the body and test drives the driver, Audi got together with optical artist Sebastien Preschoux and sculptor Onishi Yasuaki to create 3 dimensional art installations inspired by biometric data. Watch the behind-the-scenes video to see British photographer Benedict Redgrove marry together the artist’s work with the R8 supercar. Audi collated biometric data from 14 participants in an R8 (MY 2015) track passenger drive to collect heart rate data. A camera was used to observe pupil dilation of an R8 driver under controlled conditions. The results have been used for our creative purposes only.
Photos By Javier Lamaignère.
DIRECTOR: MIKE ALDERSON DOP: ALEX BARBER CLIENT: AUDI PRODUCTION: MYFRIEND EX.PRODUCER PROD : LUKE JACOBS ADVERTISING AGENCY: BARTLE BOGLE HEGARTY SERVICE PRODUCTION: SMILE MEDIA BEHIND THE SCENES BARCELONA : JAVIER LAMAIGNÈRE ·More Info·