Smuggler’s Michael Clowater directs series of hilarious ads for Renault Aftersales repositioning.
Renault: Theme park
Ad Agency: Publicis Conseil, Paris, France
Executive Creative Director: Marcelo Vergara
Copywriter: Guillaume Sabbagh
Art Director: Thomas Chatenay
Film Production: Prodigious
Sound Producer: Boris Nicou
Director: Michael Clowater
Production Company: Smuggler
Post-Producer: Gabriel Thiébault
Director of Photography: Sebastien Blenkov
Business Affairs: Carlos Serrano, Till Bisson
Behind the scenes: Javier Lamaignère
Everyone knows that servicing your car is a chore: it takes time, it can change your day and it is costly and stressful. However, it is a necessary evil. Thanks to its services that make life easier, Renault Service allows you to live your life with total piece of mind and save time. No need to worry anymore, Renault Service takes care of everything.
To promote this new service strategy, Renault and Publicis Conseil are releasing an integrated campaign to revolutionize the car manufacturer's aftersales positioning.
“Publicis Conseil Saves Time with Funny New Renault Service Ads.”